Today I went to a local farmer's market and browsing around I found the soap booth of Indigo Bath and Body. Oh, all the types of soap and all the wonderful smells drew me in. Jennifer, the creator and maker of all the soaps start telling me about the ingredients she uses (and doesn't use) and the local source for all her ingredients. Thing is, I was so busy looking at all the variety of soaps offered and smelling them, that I did not listen to anything she was saying. I picked off the table the most luxurious rose smelling bar of soap and asked to purchase it.
I wonder how many customers act like I did today. The marketing pitch flew past my ears once I fell in love with the merchandise. I didn't even care how much the soap cost. It wasn't the professional explanations, or the philosophy of the manufacturer that sold the product. It was the feel of the shop, the luxury of the items, the look, the smells. That bar of soap sold itself!
I'll try to remember that my customers don't actually have the chance to "meet" my items in person before purchasing. The pictures, item descriptions, my philosophy and sales pitch are the only means the potential customer has to get familiar with the item. I would say that purchasing online is like a date through a dating website - and it's my job, as the seller, to make that profile page the most appealing is can possibly be.
Back to that luxurious bath - find these wonderful soaps (that sell themselves) at http://www.indigobathandbody.com/. Passion is to die for: http://indigobathandbody.com/zencart/index.php?main_page=product_info&cPath=18&products_id=110
Mara ~ Pretty Hair Clippies