Thursday, October 29, 2009

Good Marketing, Bad Taste

The beauty isle at the grocery store: John Frieda new line of hair care. The price was just a little spicy but I already liked John Frieda and the packaging was so pretty. Plus I had a coupon - which means "good deal" in my eyes.

The shampoo dried and tangled my hair like no other shampoo has before and did not smell (or feel) like it contained any eucaliptus as the package boasted.

The conditioner, while it smelled good, leaved my hair tangled and unmanageable.

This is where the good marketing came in: this particular hair care line includes a detangling spray. This product is supposed to finish the job and actually make your hair manageable. Usually I spend about $2 on a great conditioner that does the job well. This time, though, I actually walked into the store, used another coupon and paid a whole bunch more money for the detangling spray.

Should I say I am not impressed with the results? Should I mention the whole bunch of money I parted with? The marketing methods that lured me into buying 3 products I really did not need? Or maybe the bad feeling this experience left me with.

No matter how good the marketing is, the product should always satisfy the customer, as this is the only way they become a repeat customer. I think this is more important than immediate sales.

Thursday, October 8, 2009

Handmade Birthday Party Favors With Sculpted Ladybug Hair Bow for Children

This handmade birthday party favor for girls is my latest pride and joy. I can't believe how cute the ladybug hair clip turned out and how well it goes with the red thank you card. I guess you could say I am a coordination freak, but I simply love putting these favors together.
Take advantage of the quantity discount and get them while they're hot!

Friday, October 2, 2009

Vacation, vacation, what did vacation teach me?

Even though I didn't really go anywhere away from my house, this summer I slowed things down with Etsy and took more care of myself and my family. This is the only luxury Etsy offers, and I decided to take advantage of it. I am now back with recharged batteries and a new understanding of how business goes when you're not working.

I dind't post in the forums or on Twitter regularly. I didn't renew regularly, nor developed new items. I didn't make new listings, nor did I work endless hours on my photos. As a result, I did not make any sales, did not get any hearts, did not receive any convos. It was like Pretty Hair Clippies fell off the face of the planet. All the work I have put into marketing my products, all the energy I put into promoting Pretty Hair Clippies, all the business cards and coupons I handed out, all the new customers and friends I have made - they were forever gone the moment I decided to go on vacation.

I think I am recharged now, and ready to start working on Pretty Hair Clippies again. I have loads of ideas and a strong desire to make everything that my imagination comes up with. If you check out my shop you will see many new items that I posted recently and a totally new style for my photos. I just wish marketing had an impact in the long term, as well as the moment, and I dind't have to start everything from zero.